One of the hardest things about launching a new website is choosing the designer. With so many design companies out there, it can be a monumental task just trying to figure out which one is right for you.
This is certainly not a decision you want to take lightly. After all, your website is going to be the online face of your business. It will be the first point of contact for many of your potential customers. Your website will be a driving factor behind whether or not people choose to do business with you.
That’s why it’s so essential to choose a design company that will actually help you reach your target audience—and your business goals. So how exactly are you supposed to choose? Here are twelve things to look for when selecting your design company:
1. They Listen to Your Idea
You’re an expert in your industry. As such, you know what you’re selling, and you have some idea of how you need to present it to your potential customers. No one knows your business better than you do. If a web design company won’t listen to your ideas, then you probably don’t want to work with them. Your designer needs to be able to put your ideas into action, not create their own pet project.
2. They have their own Idea
While it’s important for your web designer to listen to you, you don’t want a yes-man. You may know your business, but your website needs to be designed by someone who knows design. If a web design agency does nothing but nod their heads and produce an exact replica of what you say, then you aren’t getting your money’s worth. Your designer must be able to bring exciting ideas to the table.
3. Is SEO, Information Architecture, and Content Strategy included in the price?
Most design agencies don’t include these important factors in their website designs.
If they don’t, we recommend hiring an SEO company to work closely with the company building your website throughout the site design process.
4. Are both design and development included in the cost?
There have been many times that we’ve worked with a small business who thought that when a company said they were going to “design them a new website”, that it meant they were designing and coding the website – this was not true. The web design company simply handed over the designs, and the small business then had to pay someone to build and code the website.
Make sure both design and development are included in the cost of your website design.
5. Can I get a list of people who will be working on my website and their role in the company?
It is vitally important to know who will be working on your website and what their role in the company is. Most times when the price for the project is low, you will get junior level designers doing the work, or it will be outsourced overseas to the lowest bidder.
Your website is the face of your business and it takes only 50 milliseconds for a user to judge your website, so making sure you have the right designers and developers building your website is important.
There are many more factors that are important in choosing a web design company, but these are some important items to look at that should get you a great jump start on your quest. These are some quick questions you can ask by phone or email, that should narrow the inexperienced designers from the experienced companies. If you have any additional comments on what you have looked for in a web company, I would love to hear them. And if you are in the market for a website, visit our website at https://www.yugtechnology.com and see what we are all about. We would love to speak with you in more detail about any of the above items, or any other questions you may have.