Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data and heuristics to provide results more effectively.
In 2017, brands will need to place value on optimizing their digital content based on intent rather than specific keywords. For your SEO strategy, it will be critical to:
Infographics grab people’s attention. An image coupled with information tends to stay in the minds of readers. Such content also generates more social shares and also generates leads. Of course, your content should also be suitable enough to add infographics to it. You can always try to generate and experiment with such content. Once you find it interactive, use infographics that are effective.
Long-form content gets more online visibility than a standard blog pot. This type of content will typically contain 1000 to 2000 words and could even increase to 10,000. Long-form content has been observed to have higher ranking and quality. So marketers now aim to create two to three long posts rather than five to six short ones.
A major part of branding relies on social media. The amount of engagement prevalent on social media platforms daily is massive. Consumers will continue to resort to social media for reviews and updates, thus building traffic.
With so many mobile-friendly users, it becomes crucial to adopt mobile-first strategies. It is worth the effort to make your site attractive to mobile users. Google has constantly been bringing out features that support mobile-only functions.
More brands are using this option as Google also has begun to favour the use of AMP. It contains three sections – AMP HTML, AMP JS, and Google AMP Cache. Accelerated Mobile Page (AMP) allows websites to make pages equipped for loading right away onto the mobile.
Nowadays people are bored of reading the same content that is worded differently in multiple places. The better the quality of your content, the better your website ranks.
Commenting on blogs is a very old strategy and will continue to trend in 2017. Blog comments are an effective way to get backlinks as well. They also have the power to bring high traffic to the website without using any search engine. But do ensure that all the comments posted add value.
No company can function without enough visibility, and SEO can help reel in the traffic. Now is the right time to prepare a well-developed strategy to survive in the market and beat the competition.