The digital landscape is expanding at lightning speed and so is the online marketing place. Facebook, Instagram and Youtube might be your favourite platforms to connect with the world. But now we have a new competitor that has beaten the numbers of these giants.
In 2012, a company based in Beijing named ByteDance found Tiktok, a virtual social networking space enabling people to share videos. Tiktok redefined how people could connect through videos.
Read on to know some interesting facts of Tiktok from the FAQs listed ahead!
Why Tiktok is Famous?
This platform helps people from various countries and communities to portray their creativity. Users around the world share videos related to dance, music, technology, education, food recipes, fashion, comedy, etc. Videos shared on Tiktok not only entertain viewers but also provide information of all kinds.
The best part of this platform is the limited duration of 15 seconds. This makes the creation of videos easy as well as watching them interesting with the least efforts. It enables creating videos with songs, sounds and special effects that act as the high-tech filters. A person doesn’t have to spend a lot of time on this. Yet one can know many things from such interesting short clips.
What are the Types of Ads Allowed on Tiktok?
The types of ads allowed on TikTok include brand takeovers, hashtag challenges, and in-feed ads.
How is TikTok Competing With Facebook, Instagram, Google and Youtube?
Tiktok crossed the number of installs from that of Facebook, Instagram, Google, and Youtube in the first quarter of 2019. It is currently among the top 5 most downloadable apps. September 2019 recorded a total of 60 million downloads of Tiktok, of which India constituted 44%.
The number of active users of this platform across the world is 500 million. Instagram needed 6 years and Facebook needed about 4 years for reaching a similar milestone.