Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”.
As a social media marketer, this makes me very excited. What doesn’t make me excited is how many businesses are still trying to market on social media without a documented strategy. In this post, you will learn the seven steps your business must take to create an effective social media marketing strategy.
According to Forbes Magazine, reviewing your current strategies is an important first step in making improvements to ensure that your business objectives and digital marketing practices are on the same page.
In many companies, there’s still a divide between traditional and digital departments. Take a look around at what you already have and ask yourself how you can integrate these departments for operational optimization.
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