Influencer marketing has been on the increase over the last couple of years and shows no signs of slowing down in India. So any conversation about it’s incomplete without regard to Instagram influencers. It was recorded that influencer marketing has 10x more ROI than traditional display ads. Here is the list of top Instagram influencers in India.
The architect turned influential Blogger provides her audience with amazing living goals through her blog The StyleEdge. Santoshi has some serious sterling skills in writing and blogging on social media platforms. The winner of various prestigious best blogger awards, she continues to spread the message of living well.
This girl is an inspiration when it comes to practical and affordable fashion. It is no wonder her Instagram account @komalpandeyofficial has 802k followers at the moment. Komal Pandey would rather show her followers how to make a lehenga out of saree (without cutting it) than talking about how beautiful another designer is.
She represents one of the growing influencers and lifestyle bloggers in India who has 628k fans because of her online personality, beauty tips, and amazing styling. She is definitely an inspiration for all the wannabe bloggers.
This Indian influencer needs no introduction. She is well known for her sense of humor and passion for content creation, Pretti Nair (@prettipls) certainly deserves to be one of the top Indian influencers. Her YouTube channel features videos of different genres. If you are interested in the content she creates, heads over to her channel to watch her makeup and music videos.
Shreya Jain is a self-learned makeup artist popularly known as “SJlovesJewelery” with her make up tutorials, reviews, tips, and tricks of beauty on youtube. After she became popular on youtube with 570k subscribers. She is India’s biggest beauty influencer with 357k followers on Instagram. You can see her looks on her Instagram, for daily beauty inspiration.
Fashion is expensive. That might be why Kritika Khurana features a considerable following as the top fashion Instagram influencer. The boho girl turned her bohemian influence and elegance into her own line of clothing and accessories to offer panache and elegance.
Aashna Shroff, makeup and beauty are some things which you’d arrange in one sentence after browsing through her blog. Be it tips or fashion trends, her Instagram handle and posts has it all. Initially, she begins with @thesnobjournal which is an extension of her personal style and she takes on makeup and beauty. After becoming popular, she created her own blog of the equivalent name which provides beauty and makeup tips.
This beautiful fashion influencer has been a part of the fashion world. @perkymegs is a fashion and lifestyle blogger with 187k followers on Instagram. She has contributed to changing the face of fashion and made it more empowering to people while empowering diversity in the fashion world.
Kusha Kapila (kushakapila)
If there’s someone who has been able to connect with the masses with her entertaining videos and humor, then it has to be Kusha Kapila. Her engagement is also something that is honest to its core because of her content hitting the right chord with the audience, leading collaborations across various industries like tech, fashion, and cosmetics.
A unique look, an active website that goes beyond what Instagram can offer and food and diet tips make it easy to see why Akanksha is one of the most sought after names in influencing and brand activations.