As we are reaching the end of Q1 and its time to set your goals in motion (if you haven’t yet) and get cracking on your Inbound Marketing Strategy cause “old-school” marketing techniques are old school for a reason and you’re more likely to see conversions creating engaging and useful content for your target audience instead of the direct mailouts and other tactics.
The best way to explain inbound marketing is to explain what it isn’t.
Trade shows, seminars, email blasts to purchased lists, and buying ads are all forms of outbound marketing. While effective in the past, these methods now receive poor feedback. Essentially, marketers throw their message out, hoping someone catches it. Instead, consumers are getting better at avoiding them.
Alternatively, inbound marketing focuses on attracting customers through relevant, helpful content.
Inbound marketing earns the attention of customers instead of intrusively vying for it. The idea is that by providing value to customers first, they will respond by doing business with you. As HubSpot puts it, “inbound marketing is the process of using content, social media, search engine optimization, email, lead nurturing, and marketing automation to attract and retain customers.”
Who are they, where do they hang out online, what do they like to do, what are their goals and what are their passions. Knowing your audience is step one in figuring out your inbound marketing strategy.
You have direct competitors, then you have content competitors. Your content competitors are where your audience is going when the initially start their buyer’s journey.
It could be a blog, it could be someone in the same industry or it could be a direct competitor doing their inbound marketing well. Whatever it is, check them out, learn from them, and partner with them through guest blogging if the relation is right.
As we said before, content about only yourself is really just self-promotion aka advertising so write meaningful content that you know is actually helpful to your audience. Show compassion and actually care about their issues, pain points, and problems.